7 Steps for Successful Go-To-Market Planning

Complex GTM Strategic Planning Doesn’t Work

More than 30,000 consumer products and services are introduced each year. 80% of them fail!

What happened? Imagine that you are the well-entrenched market leader, you have a well-identified customer base, you may even own intellectual property rights to unique technology. Yet, you’re no longer your customer’s BFF.

Not to disparage planners or the planning function per se, but what you really needed was a leaner, more efficient GTM Framework that still satisfied your need to assess risk, articulated a crisp relevant value proposition to your intended customers, and helped everyone in your organization convey these promised […]

December 6th, 2019|Categories: More from our Members|0 Comments<