Emily Zeck of the Philadelphia Theatre Company discusses their unique fundraiser, Play Brawl, which pairs local executives with professional actors to battle it out on stage.
Complex GTM Strategic Planning Doesn’t Work
More than 30,000 consumer products and services are introduced each year. 80% of them fail!
What happened? Imagine that you are the well-entrenched market leader, you have a well-identified customer base, you may even own intellectual property rights to unique technology. Yet, you’re no longer your customer’s BFF.
Not to disparage planners or the planning function per se, but what you really needed was a leaner, more efficient GTM Framework that still satisfied your need to assess risk, articulated a crisp relevant value proposition to your intended customers, and helped everyone in your organization convey these promised […]
Submitted by: Ashley Muir, Principal / Brand Strategist, Intelativity
In the early days of the World Wide Web sites consisted of little more than a multicolored word document with a handful of links. Today advanced technology has given sites the capability of providing directions, signing up for emails, even providing virtual customer service. You are no longer limited to the static display of facts and pictures. Websites have grown into a multi-facetted tool that when used strategically can significantly improve the way you do business.
Find Great Employees – In today’s market it can be tough for employers […]
Marlon Richardson of My Benefit Advisors shares how a dependent eligibility audit can help reduce costs as an employer.
National Chocolate Chip Cookie Day: How We Leveraged Timely Marketing with Charity for a Winning Campaign
Tina Phillips, Owner, Famous 4th Street cookies shares the importance of investing in your business' community.
Neil McDevitt, Executive Director, Deaf-Hearing Communication Centre delves into the controversy of surplus in nonprofits.
Tracey Santilli, Chief Growth Officer, Tierney shares steps you can take to better your CSR efforts.
Eastern University's new Social Impact MBA program allows those with a business background to delve into the extremely relevant questions of governance and sustainability that all enterprises face.
5 ways to utilize your CRM to guarantee you a spot in the playoffs every year.
Campus Philly offers various opportunities for the business community to connect with students from local colleges and universities.