This week, we're highlighting just a few of the resources available in the “From Our Members” section of our website and our Supply PHL directory to help guide your business into recovery.
Emily Zeck of the Philadelphia Theatre Company discusses their unique fundraiser, Play Brawl, which pairs local executives with professional actors to battle it out on stage.
Complex GTM Strategic Planning Doesn’t Work
More than 30,000 consumer products and services are introduced each year. 80% of them fail!
What happened? Imagine that you are the well-entrenched market leader, you have a well-identified customer base, you may even own intellectual property rights to unique technology. Yet, you’re no longer your customer’s BFF.
Not to disparage planners or the planning function per se, but what you really needed was a leaner, more efficient GTM Framework that still satisfied your need to assess risk, articulated a crisp relevant value proposition to your intended customers, and helped everyone in your organization convey these promised […]