Member Perspective: Annalicia Geeter

Guest commentator: Annalicia Geeter, Manager, Navigate @navigatecorp

How have you harnessed the creative process to encourage problem solving in your team?

We see far too often organizations who are “customer focused” continue to equate innovative breakthroughs with technology investments and still fall short of their desired outcome. The echoing of the adage “if you build it they will come” or someone will buy it proves to be a leading indicator that a company is just focusing on the wants of their customers and not their needs.

Design Thinking has proven that changing the […]