Submitted by: Andy Burstein, Partner, Accessibility Ventures

Did you know?

  • Businesses are being sued everyday because their websites are not accessible to those with disabilities.
  • You can receive up to $10,000 in tax credits for making your business more accessible.
  • Making your business more accessible can expand your target audience by reaching an additional 20% of the population.

The Americans with Disabilities Act (“ADA”) requires that places of public accommodation are “accessible” to those with disabilities.  This applies to your storefront and may apply to your website too. There is roughly one lawsuit every hour alleging that US businesses are violating the ADA because their websites are not accessible to those with disabilities.

Don’t worry, you may not have to rebuild your entire website to make your business more accessible.  There are tools that can be added to your existing website that will make it more accessible for just a few dollars a month.

Accessibility Ventures LLC is committed to making the online world more accessible to those with disabilities.   Our team is comprised of business executives and legal professionals both with and without disabilities.  Accessibility Ventures develops tools and strategies to improve web accessibility and promote digital inclusion.  Our Accessibility Tool helps businesses as they embark towards achieving compliance with the Web Content Accessibility Guidelines (WCAG), the Authoring Tool Accessibility Guidelines (ATAG), the Americans with Disabilities Act (ADA), and Section 508 requirements.

In the United States, one in five people have a disability.  Additionally, it is estimated that 50% of Americans may be impacted by a temporary disability due to things like a broken bone, pregnancy, missing eyeglasses, illness and more.   Each of these disabilities can create issues that prevent them from accessing your business online.

Providing equal access to the web and its content is critical to meet the needs of those with disabilities and all businesses and organizations should endeavor to provide such access.  The Accessibility Tool helps make websites more compatible with assistive technology, promotes a better user experience for those with disabilities, and will also help businesses attract new customers from the disabled community and their families. Disability rights are civil rights and data has shown that companies that invest in both online and physical accessibility are able to show a return on investment.

For a free one-month trial of the Accessibility Tool, go to www.accessibilityventures.com and enter GPCC40 at checkout.