Submitted by: Leo Manning, Email & Design Account Manager, Slice Communications @SliceComm 

Learn more from the pros at Social Media Day Philadelphia, happening June 27th.

In today’s marketing landscape, there is little question about the need for an active social media presence. However, what can you do to actively engage your followers and earn valuable ROI? Check out our four tips below, and don’t miss your chance to learn from the best at Social Media Day Philadelphia 2019.

Compelling Content

In order to get people’s attention, you first need relevant content. This content should be unique and standout in the crowd, while also showing what makes your business different from your competitors.

Channel-Appropriate Content

Whenever you’re writing for Facebook, Twitter, Instagram, LinkedIn, or any platform, it is important to keep in mind your target audience on that platform. For example, LinkedIn audiences tend to be working professionals interested in thought leadership and relevant news. On the other hand, Instagram audiences are more interested in visual aesthetic and so focus more on creative imagery.

Community Management

Aside from just posting on social media, businesses also need to engage with their followers. Engaging with followers by commenting and liking posts shows that you’re invested in them. Additionally, these posts mentioning your business can serve as content that you can share on your own channels.

Social Media is About People

At the end of the day, the best brands and social media managers understand that the algorithms, tools, and platforms are just a means to an end – engaging the people on the other end of the devices. Social is a way for business to show themselves in an authentic, approachable way.

Interested in learning how industry leaders handle social media for their businesses? Join Slice Communications as we host Social Media Day Philadelphia 2019 on June 27th. Our conference brings together thought leaders and influencers for one of the world’s premier conferences for social media and digital marketing professionals. Speakers this year include representatives from Facebook, Twitter, LinkedIn, Auntie Anne’s, and more.

Register now and get 10% off for your ticket using the code “chamber10”.