With 60% of Chamber member companies having 100 or fewer employees, we strive to provide opportunities for small businesses to grow and succeed in our region’s evolving market. For the past month, along with our partner Comcast Business, we have brought programming surrounding small business growth and resources for small business owners to accomplish their business goals.
In case you missed any of our Small Business Month events, we’ve captured highlights in the recap below.
Monday, April 8
Dominating the Marketplace: How Customer Loyalty Brings Corporate Success
Over 100 small business leaders gather at VUE on 50 to hear from former Director of Communications for Harley Davidson, Ken Schmidt. Attendees learned how to build a strong relationship with their clientele to ultimately increase their bottom line.
In his keynote, Schmidt expanded on his innovative approach to creating customer loyalty and marketplace dominance, including the three key questions to assess a company’s positioning, competitiveness, and reputation.
Top 3 truisms for marketplace dominance:
1. Remember you’re selling a commodity.
2. By focusing your energy on what you are doing rather than who you are serving, you will fail.
— Chamber for Gtr PHL (@ChamberPHL) April 8, 2019
Following Schmidt’s keynote, our panel took the stage to share their top tips to leverage customer loyalty. Moderated by Allen & Gerritson’s Director of Strategy Lyndsey Allen, the panel featured experts from a variety of industries, including:
- Greg Henry, President & CEO, Push10
Greg gave an overview from an agency perspective and shared how his clients use customer loyalty as a means of legitimacy for prospective clientele.
- Joe Holden, Esq., Vice President, Account Management, The Graham Company
Joe gave a unique perspective of how the insurance industry focuses on customer loyalty to retain clients.
- Veronica McKee, Vice President, Marketing, Philly Pretzel Factory
Veronica dove into the importance of loyal customers in her company’s quest to expand.
Wednesday, April 17
[Webinar] Dream Big, Focus Small
We partnered with Dale Carnegie for a fast-paced, one-hour Live Online webinar where participants learned the importance of getting really clear about what they want. The experts at Dale Carnegie gave tips on how to take small steps to get big results by creating what they call SMARTER goals for personal and professional success.
The outcome was a huge success. Participants raved about the engaging and interactive content.
“Our hosts were phenomenal! I love the way they presented the topic; made it easy to understand and follow to achieve our goals.”
“I really enjoyed the small group and high level of interaction.”
“I thought the webinar was very helpful and they did a great job making it very interactive.”
Thursday, April 25
Small Business Advocacy Day
Small business owners gathered at the Chamber offices for breakfast and networking before heading over to City Hall to attend a City Council session. The Chamber’s advocacy team set up exclusive opportunities for our attendees to interact with Councilman David Oh and staff to share how the small business community plays a vital role in the city and region.
Tuesday, April 30
Gear Up for Small Business Growth
This unique take on our usual Gear Up for Growth program offered attendees the opportunity to meet with industry-insiders to get one-on-one advice on all aspects of their businesses. Experts in finance, technology, education, marketing, and business set up resource pavilions throughout Comcast LIFTLabs for participants to directly interact and answer a wide variety of questions regarding their business plans.
Our experts came from a wide range of organizations, including:
Attendees are receiving key advice from experts in our resource pavilions from @2120Creative, Ben Franklin Tech Partners of Southeastern PA, @comcastbusiness, @ElevateGrowth, @FreeLibrary’s Biz Resource & Innovation Center, @FultonBank, @GoldmanSachs 10K Small Biz & @PIDCphila. pic.twitter.com/WJeyEi27xw
— Chamber for Gtr PHL (@ChamberPHL) April 30, 2019
Small Business Resources
In addition to the above programming, we gathered a valuable list of resources for small businesses in our region to take advantage in the following areas: talent, tech, advocacy, and finance.
- Phil Jaurigue, Chairman & CEO, Sabre Systems, Inc. explained how inclusive business partnerships create economic opportunity – and how small businesses can get involved with the Chamber’s CEO Access.
- Hire a summer intern to shape your future workforce and build your talent pipeline. WorkReady employers increase their bottom line, build a stronger company culture, and support our city’s economy. Businesses can also leverage Education Improvement Tax Credits (EITC) to sponsor these career experiences.
- The talent in Greater Philadelphia is abundant, diverse, and imaginative, yet we often hear that employers of all sizes struggle to find and retain their younger workforce. Check out these 10 tips we’ve gathered to retain young talent.
- Your talent can make or break your company’s success, but finding the right talent can come at a high price. Luckily PWI offers no cost services to find high quality talent through their Business Engagement Network.
- “When you work with diverse vendors and suppliers, you have the potential to uncover new business opportunities and markets to serve,” – Small Business Board member Lawrence James shares more tips to promoting inclusion in your business in this study of diversity and inclusion in Greater Philadelphia’s business community.
- Mike Louden, Regional Vice President, Comcast Business delved into technologies that small businesses can take advantage of to compete with their larger competitors.
- Comcast NBCUniversal LIFT Labs gives talented entrepreneurs access to Comcast NBCUniversal’s renowned network of partners, brands, and mentors to foster rapid breakthroughs in connectivity, media, and entertainment.
- For more than 31 years, Ben Franklin Technology Partners has provided the capital, counsel, and connections that empower innovators to accelerate their ideas and investors to expand their impact.
- The City’s Commerce Department offers one-on-one support to help small businesses navigate City requirements and other challenges they may encounter.
- Melonease Shaw, President and CEO, Maven, Inc., discussed the importance of inclusive growth in Philadelphia’s neighborhoods.
- Is Philadelphia growing? It depends on who you ask — and how you define growth. To answer this question, we benchmarked Philadelphia against nine peer cities and looked at the same data at the neighborhood level.
- Get a sneak peak at Grow PA’s soon-to-be launched Driving Growth in the Keystone State: 2019-2020 Legislative Priorities and learn what you can do to help advance the modern growth agenda for Pennsylvania.
- At the Chamber, we offer various opportunities throughout the year for our members to engage in local advocacy. Here are some ways you can take advantage of your membership.
- Chris Miller, Small Business Development Officer, Fulton Bank elaborated on the benefits of digital banking for small businesses.
- PIDC offers a wide range of loans, tax-exempt financing, and technical assistance to businesses, developers, and nonprofits of all shapes and sizes. Learn how they can connect you to the capital you need to grow.
- The Enterprise Center provides access to capital, capacity building, business education, and economic development opportunities to high-potential entrepreneurs from underrepresented communities (minorities, women, and people with disabilities). They support construction, food entrepreneurs, and a host of other industry cluster firms through procurement opportunities and industry trainings.
- Determining which type of capital is right for your company is a daunting task. Businesses with high seasonality can benefit from asset-based lending. Learn if it’s the right source of capital for your company with Funding Your Future: Capital Resources for the Middle Market, developed by the Middle Market Action Team.
The Chamber is committed to providing these small to mid-size businesses with opportunities to succeed in our region’s evolving market. Learn more about the Chamber’s work with small businesses at ChamberPHL.com/smallbiz.