With 60% of Chamber member companies having 100 or fewer employees, we strive to provide opportunities for small businesses to grow and succeed in our region’s evolving market. For the month of April, we’re partnering with Comcast Business to bring programming surrounding small business growth and resources for small business owners to accomplish their business goals.

On Monday, April 8, former Director of Communications for Harley Davidson, Ken Schmidt, joined us for an insightful program on the importance of customer loyalty. Dominating the Marketplace: How Customer Loyalty Brings Corporate Success brought over 100 small business leaders together at VUE on 50 to learn how to build a strong relationship with their clientele to ultimately increase their bottom line.

Schmidt expanded on his innovative approach to creating customer loyalty and marketplace dominance, including the three key questions to assess a company’s positioning, competitiveness, and reputation.

Following Schmidt’s keynote, a panel of regional business leaders took the stage to share their top tips to leverage customer loyalty to achieve their business goals. The panel, moderated by Allen & Gerritson’s Director of Strategy Lyndsey Allen, featured experts from a variety of industries. Greg Henry, President & CEO, Push10 gave an overview from an agency perspective and shared how his clients use customer loyalty as a means of legitimacy for prospective clientele. Joe Holden, Esq., Vice President, Account Management, The Graham Company, gave a unique perspective of how the insurance industry focuses on customer loyalty to retain clients. And Veronica McKee, Vice President, Marketing, Philly Pretzel Factory, dove into the importance of loyal customers in her company’s quest to expand.

Upcoming Small Business Month Events

Small Business Advocacy Day

Thursday, April 25 | 8:30 a.m. – 1:00 p.m. | Philadelphia City Hall
Following breakfast and networking at the Chamber offices, join us to attend a City Council session in progress and represent the small business community in conversations that promote job creation and economic growth.

Gear up for Small Business Growth

Tuesday, April 30 | 8:00 – 10:30 a.m. | Comcast Technology Center

Growing your business starts with the right connections. Meet with industry-insiders to get one-on-one advice on all aspects of your business, from financing to marketing. This intimate gathering at the new Comcast LIFT Lab will allow attendees to interact directly with regional experts from a variety of organizations to get real-time feedback on their business plans and needs. This program is exclusive to small businesses only.