Submitted by: Cory Donovan, Program Manager, ImpactPHL @ImpactPHL

Investors and finance leaders should not miss the Total Impact Conference this May

If you’re in business or finance, the term “impact investing” is probably already on your radar. If not, the growing global market – $228 billion in assets (doubled from 2016 to 2017) – is a topic that leaders as diverse as Larry Fink, the Pope, U2’s Bono, and local Philadelphia impact leaders, Jay Coen Gilbert or RoseAnn Rosenthal, would advise you have on your 2019 agenda. And the Total Impact Conference, this May in Philadelphia, is the just the opportunity to begin or advance your impact investing strategy.

Impact investing, coined in 2007, is the practice of investing with the intention to generate positive, measurable social and environmental impact alongside financial returns. As a strong signal for how business and investment is changing for the 21st century, leaders from Main Street to Wall Street are realigning values for the best interest of communities and planet – not just the pockets of executives and shareholders. Larry Fink of BlackRock (managing $6.4 trillion in assets) proclaims all investments will be evaluated by ESG (environmental, social, governance) criteria within 5 years; Fortune 500 companies release impact reports and advance sustainable supply chains; Washington D.C. considers legislation to require >$1 billion companies to adopt benefit corporation governance. And the list goes on.

Here in the Greater Philadelphia region, a rising number of local leaders are growing the impact investing market in our own backyard – from Wharton Social Impact Initiative’s academic insight on place-based impact investment to actual place-based impact investment deals like First Step Staffing (a cross-sector collaboration to bring sustainable jobs to our region’s vulnerable residents). Not to mention, a growing number of social enterprises like Wash Cycle Laundry and ROAR For Good, and real-estate efforts like Shift Capital to positively impact communities suffering from inter-generational poverty. As Philadelphia puts practice to action at home, it is gaining attention as a model to watch.

In 2018, the nationally-focused Good Capital Project chose Philadelphia to launch its inaugural impact investing conference, Total Impact. Last year, 300+ attendees joined to not only hear best practices for measuring impact or investing for the U.N. Sustainable Development Goals, but to learn more about initiatives, emerging companies, and financial products that benefit our Greater Philadelphia Region, such as The PhilaImpact Fund.

On May 1-2, the Total Impact Conference returns to Philadelphia and promises to be a not-to-miss event for business leaders, asset managers, finance professionals, foundations, and anyone interested in aligning their business and investment practices with the change they seek, globally and right here at home. Come hear from leaders like Congresswoman Chrissy Houlahan, Jennifer Kenning, and Geeta Aiyer to explore investments opportunities around Gender Lens, Social Justice, and Opportunity Zones, and connect with like-minded peers.

Register now and save an additional $250 off the early bird price.