Submitted by: Andrea Grubb, Chief Integrator Officer, Trilogy Partners LLC, Yardley
Whenever I meet someone new, I’m often asked what I do for a living. I proudly respond that I am the Chief Integrator Officer at Trilogy Partners. My answer is often followed by the question, “What exactly is an integrator?”. I first saw the term in Gino Wickman’s book Traction. Mr. Wickman defines the integrator as “the person in an organization who harmoniously integrates the major functions of the business”. Simply put, the integrator is the glue that binds the company together.
Most business owners are the visionaries within their organizations, generating ideas about future opportunities and creative ways to expand. They are big picture, forward thinkers who need the space to brainstorm and explore. This is the visionary’s unique gift. All too often though, they try to be the integrator as well by attempting to manage people and tasks. Unfortunately, this is a recipe for stress since visionaries’ strengths lie outside of those realms. Structure and processes are not their friends and the more they try to manage day to day functions and gain traction, the more they end up just spinning their wheels.
Integrators, on the other hand, are process and detailed oriented; they minimize chaos, set boundaries, communicate effectively and understand the power of now. Their attributes are in direct contrast to those of the visionary which is a positive since each role is vital in providing balance to an organization. More importantly, a good integrator can take the vision of the business owner and manifest it into something tangible and expandable.
A well respected, trusted relationship between the business owner/visionary and integrator is arguably a key component to the success of a company. The visionary should be able to be vulnerable with the integrator who naturally serves as the sounding board. In turn, the integrator must be comfortable telling his/her boss the hard truth. When this synergy works, it can lead to company alignment, innovative ideas, focus and direction.
Here’s some food for thought: Who brings your visionary’s ideas to fruition while also leading employees, creating structure, maintaining accountability and improving processes?
If you’re unsure of the answer, contact me at firstname.lastname@example.org to further the conversation and gain deeper insight into the benefits of having an integrator.
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