Submitted by: Robert Limm, Marketing Director, BlackWater Promotions
If a picture is worth 1,000 words, a video is worth closer to 1,000,000. That is why one of the first things we suggest to clients and other businesses in Philly is investing in a consistent and sustainable corporate video budget. Companies using video production grow their revenue 49% faster than companies that don’t.
CORPORATE VIDEO IMPACT
Promotional videos that focus on key branding or selling messages are a great way to enliven a brand or company’s image and get a message across quickly. The Internet allows companies to use the power of video, without having to pay TV ad prices. Whether you put your promotional video on your website, social media, or other video platforms, the goal is to strategically place it on a platform that will reach your target audience. Google search ranking loves video, so fresh videos not only helps with SEO ranking, but also give customers a reason to interact with your brand on a consistent basis.
HOW TO INVEST IN YOUR CORPORATE VIDEO
Professional and authentic video quality is essential. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading, so you must ensure the message you’re sending is true to your brand. This makes hiring a professional Philly based video company a valuable investment. Accurately capturing recognizable and up to date landmarks has a bigger effect on your brand than you may realize especially in a constantly growing city. An out of date visual of your location can make customers question your company’s reputation.
Promotional videos also need to be updated every time a new product, service, or initiative is introduced. Updating your video does not necessarily mean an entirely new video. An update can be done by shortening or lengthening sections, adding new animation, or switching out clips. This is another reason to go with a professional video production service as they can find inexpensive and efficient ways of editing your video or shooting new clips.
Good writers, and good marketers, know that it’s better to show than tell, and video lets you do just that. BLACKWATER Promotions has a local and experienced team that can produce consistent corporate videos that impacts your company’s growth and ensures that your brand speaks to local Philadelphia companies and employees in a unique manner that leads to growth.
