Guest Commentator: Joanne McFall, Keystone First Market President

Why is it important for businesses to find tangible ways to bring nontraditional populations into the workforce (ex. homeless, panhandling populations)?

As a Medicaid managed care health plan, it is important for us to continue expanding our role as a community “safety net” by addressing social factors impacting health. People don’t always recognize employment, education, and housing as health issues, but at Keystone First, our more than 35 years of service to the community has led us to understand how these concerns have the potential to influence physical health, mental well-being and economic success.

According to the Robert Wood Johnson Foundation, zip codes often impact health more than genetics.

To reduce health disparities and improve health outcomes for those most in need, we utilize a human-centered approach to meet each person where they are and help them reach their full potential. Our community health navigators even visit members in their homes to connect them with community-based services and supports, such Employment Opportunity Training Centers and drop-in centers for assistance with life and social skills as well as job training.

Additionally, we offer our own programs to assist with education and employment.

  • Keystone First’s Next Steps program helps residents of southeastern Pennsylvania achieve financial stability by providing on the job experience to better prepare them for full-time employment.
  • Keystone First’s Mission GED program is available to all members over the age of 18 and offers individual coaching to those seeking to earn their GED and enhance their workforce readiness.

Equipping those most in need with the tools they need to be successful — to take that next step into a job that pays enough to not only support themselves, but their children and families — is our privilege.

For us, this is personal — we are committed to helping those who need it the most.

Upcoming Event

On May 30 McFall, along with a panel of business leaders, will share success stories and provide practical solutions that can grow your business while still having a positive impact on Philadelphia. Join us for a discussion on these collaborative efforts underway.

Roadmap for Growth: Combatting Homelessness through Economic Empowerment
Wednesday, May 30, 2018
8:00 AM – 10:00 AM
Taller Puertorriqueño
2600 N. 5th St
Philadelphia, PA 19133