Submitted by: Jeannine Sanders, The Biz Knows

Spring is upon us. It’s a time of new beginnings. Flowers are blooming, birds are chirping, there are signals of new beginnings all around us. Other than enjoying the change in season, why not apply that concept to your business. Here are some suggestions.

Offer a new or enhanced product. What can you do to freshen up your product line? Are there any products or services your organization could introduce to complement what’s already being offering? See what’s hot on the market. Find out what similar companies are offering, and determine if something comparable could be a good fit for your organization. Seek feedback from your customers. It’s always a good idea to listen to customers, current and potential. After all if there’s no demand; any time, effort, and funding towards launching a new product would be wasted. If not in-line with what customers want, there’s potential for a negative impact on bottom line among other things. Just be sure to do your due diligence before moving forward with any new items. Research is always recommended. You can avoid immeasurable fruitless resources by simply doing your homework.

Change your office decor. Even if you work from a home office, introducing minimal changes in the decor of your work space can be refreshing and inspiring. Many welcome the new season by spring cleaning their homes as well as with updates to landscaping. Linins, draperies, throw pillows, tableware, and other items are also changed by introducing colors that signify spring. Any of that, and more, can be applied to brighten up the workplace.

Try something new. If you haven’t given social media a try, there’s no time like the present to do so. It’s a great way to connect with and acquire clientele. Plus, it’s important to stay up with the times. There are several social media platforms. Determine which one(s) are best for your type of business and give it a try. Find out if there are any new or upgraded technologies, equipment, or processes with potential to enhance your business operations. Consider sharing knowledge about your area of expertise or even lessons learned as an entrepreneur. The information you obtain could be quite valuable to those who aspire to follow a similar path. Just breakout of your comfort zone and do something different.

Dust off those tasks you’ve been avoiding. There may be some essential items that you’ve been putting on the back burner, simply because other responsibilities too precedence. Or perhaps are tasks that require more effort than you’re willing to exert. It’s time to bring them to the forefront and take action. If you allow it, that stack will grow and some items may get lost, only to rear its head once too late to take action. Make time to deal with those items. Once tackled, you’ll be glad they’re no longer on your to-do list. If you’re a new business owner, complete that business and/or marketing plan, or whatever outstanding tasks require attention. Seasoned entrepreneurs may need to evaluate or create a retention plan, have an old piece of equipment replaced, evaluate business processes and/or personnel, implement a process that has potential to enhance your business, or any other tasks that have been avoided.

Spring into action.

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Join The Biz Knows at the 3rd Annual PA Business & Community Expo

May 30, 2015
10 a.m. – 5 p.m. (Main Event 11 a.m. – 3 p.m.)
Four Points by Sheraton Philadelphia Northeast
9461 Roosevelt Boulevard
Philadelphia, PA 19114

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