Submitted by: Barbara Nate, Wells Fargo Corporate Communications

Ground-breaking initiative aims to shrink the higher education gap for first generation students, minorities, and underserved youth

First Generation Films and Wells Fargo Education Financial Services today announced “Go College!” Philadelphia, part of a national education initiative, which will feature a red-carpet screening of the award-winning documentary, First Generation, at the Landmark Theatres Ritz East on April 9th, 2015.

Go College! Philadelphia is the first stop of the 2015 tour which will also include Chicago and New York. The tour will bring together the First Generation filmmakers, local educators, student lending experts, civic and community leaders for an engaging panel discussion at all screenings to encourage a national conversation on how students and parents can make attending college a reality.

“A college education can change not just a life, but the prospects of an entire community,” said John Rasmussen, head of Wells Fargo’s Education Financial Services. “By working with First Generation Films to create the Go College! initiative, we hope to plant seeds of hope in America’s first generation students and make the prospects of achieving higher education a reality.”

Filmed over the course of three years, the First Generation documentary is narrated by two-time Golden Globe Award nominee Blair Underwood and explores the problem of college access faced by first generation and low income students. The documentary profiles the journey of four students attempting to break the cycle of poverty and bring hope to their communities as they pursue their college dreams.

“Our goal in making the film was to help high school students learn from their peers about the college admissions process,” said co-director Jaye Fenderson, a former senior admissions officer at Columbia University and the author of Seventeen’s Guide To Getting Into College. “But it evolved to become so much more than that – an emotional experience and message that resonated with underserved communities.”

“By bringing the film directly to students and speaking with their parents, we want to remove any perceived and actual barriers to college access,” said co-director Adam Fenderson.

Go College! launched in 2014 with a ten-city tour and reached an audience of  over 22,000, and more than 2,000,000 people across social media channels using the #GoCollege and #WFCollegeTour hashtags. For tour information, please visit

“After more than 40 years in the private student lending marketplace, Wells Fargo knows the importance of higher education,” said Rasmussen. “Next to purchasing a home, financing a college education is one of the most important life events for our