Today, the Greater Philadelphia Chamber of Commerce (GPCC) and Select Greater Philadelphia (Select) launched a new business attraction television Public Service Announcement (PSA) to air in East Coast media markets. Thanks to the generous donation from Comcast Corporation, the PSA will run through August 2014 and air across 50 Comcast channels.
“We are thrilled to be able to market this outstanding region as a topnotch destination for business expansion, talent attraction, and business gatherings. We thank Comcast for their continuing commitment to the Greater Philadelphia region, helping us better tell our story and attracting more companies,” said Greater Philadelphia Chamber of Commerce President and CEO Rob Wonderling.
The ad aligns with the new PHL: Here for the Making campaign, launched on February 12, 2014. GPCC and Select are part of a strategic partnership created by the Philadelphia Convention & Visitors Bureau (PHLCVB), which aims to position Greater Philadelphia as a world-class destination.
“We are pleased to support this effort by the Greater Philadelphia Chamber of Commerce and Select Greater Philadelphia to attract and grow more businesses to the region,” said Comcast Executive Vice President David L. Cohen, a member of both the Board of Directors and the Executive Committee of the Greater Philadelphia Chamber of Commerce. “Philadelphia is a premier destination with a dynamic business community committed to enhancing the region as a great place to live and work.”
Through strategic promotional efforts, the campaign will focus on key sectors within the Greater Philadelphia region to include energy and manufacturing, life sciences and information technology, to name a few.
Other partners include: the City of Philadelphia, Philadelphia Industrial Development Corporation, Pennsylvania Convention Center and Greater Philadelphia Hotel Association. The cooperative marketing campaign highlights compelling stories about the people and businesses making great things in the city and r