As one of Greater Philadelphia’s most promising industries, the technology sector is stimulating the economy and encouraging entrepreneurship.  From April 19 – 27, Technically Philly will host the third annual Philly Tech Week Presented by AT&T. This week-long celebration of technology is intended to emphasize its impact on our region through programming focused on innovative technology, collaboration and improving Philadelphia.

Last year, Philly Tech Week brought together more than 10,000 people, with 40 participating sponsors, and more than 80 events. As you can imagine, this tech-savvy audience generated a lot of social media attention.

Businesses that want to compete in today’s business world understand the importance of keeping up with technology.  Some of the most innovative companies are taking advantage of new technologies to engage customers and provide better service online.

When entrepreneur, Neil Blumenthal and his friends at The Wharton School had the idea to create a boutique-quality, affordable eyewear company, they probably didn’t imagine the crucial role creativity through technology would play in that enterprise. Now, his company, Warby Parker, allows customers to buy contemporary prescription eyewear online, and has a web application that lets customers envision how the glasses will look on them before purchasing. Genius!

On April 26, the Greater Philadelphia Chamber of Commerce will host the “Warby Parker Co-Founder – Customers in Focus: How Technology Can Help You See Your Customers More Clearly” event, as part of Philly Tech Week. During the program, Neil Blumnthal, Co-Founder of Warby Parker will discuss how he and his partners disrupted an industry and built a successful brand by creatively using technology to engage customers directly on their website. Following Neil, a panel of experts will explore how successful businesses are using technology to better connect with customers in both the b-to-b and b-to-c landscapes. The panel discussion will be led by Christopher Wink, co-founder and editor of Technically Philly, a local technology news network (tphilly.com).