Submitted by: Manny Stamatakis, Board Chairman, and Meryl Levitz, President & CEO, Greater Philadelphia Tourism Marketing Corporation
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) recently released Greater Philadelphia Tourism 2012: Report to the Region during its fifth annual Hospitality Leaders Luncheon, and with it, the news that the Greater Philadelphia region welcomed a record 38 million domestic visitors in 2011—a wonderful milestone that couldn’t have been achieved without the support of the regional business community.
Themed “The Art of Collaboration,” the 28-page publication also emphasizes the importance of partnerships for the success of the tourism industry in Philadelphia and features:
- Other new visitation and hotel stats for 2011, including that the Greater Philadelphia tourism industry generated $9.34 billion in economic impact, an increase of 7.5% from 2010; visitors to Greater Philadelphia generated an economic impact of $26 million every day; tourism spending supported 86,498 jobs, with a total paycheck of $2.85 billion; visitors generated $315 million in tax revenue for the Commonwealth of Pennsylvania and $285 million for regional municipalities; and more.
- A two-page section about the importance of the tourism industry nationally, as well as Philadelphia’s place in the industry.
- An overview of GPTMC’s five-year strategic plan.
- A look at GPTMC’s campaign successes over the past year and a summary of its newest collaborative campaign, With Art Philadelphia™
To read the report in full, download it at http://www.visitphilly.com/research/annual-report/.
The GPTMC would like to thank the regional business community for its part in making Philadelphia’s tourism a viable and vibrant one.
