Submitted by Virginia Maroun, Senior VP, External Affairs, Arts & Business Council of Greater Philadelphia

Is creativity an intensified expectation for your team and your company as we enter a new decade?  

Writer Daniel Pink, who was recently quoted on CBS Sunday Morning, (http://www.cbsnews.com/stories/2010/01/10/sunday/main6078280.shtml) would say that creativity is central to innovation.

Pink was also the keynote speaker in late 2009 at a seminar on corporate creativity presented by the Arts & Business Council of Greater Philadelphia (a Chamber affiliate) with Towers Perrin (now Towers Watson). The seminar was part of an on-going project measuring creativity among employers in the Greater Philadelphia Region.  

Training for the Council’s Business Volunteers for the Arts, a program known to inspire creativity in its business participants, will be held on March 6. To register call 215-790-3620 or visit www.artsandbusinessphila.org/BVA/