The 27th Annual Excellence Awards: Honoring the Region’s Small Businesses are coming up on November 5! Small businesses and small business owners are the backbone of the Greater Philadelphia business community (and make up about 85% of our membership), which is why we think it’s important to recognize some of our region’s most successful small businesses for their innovation, diversity, perseverance and entrepreneurial spirit. Each one of this year’s 11 winners has a great story to tell, and so we are profiling each of our honorees leading up to the awards. Continuing with our countdown is Patrick McKenna, 2010 Young Entrepreneur of the Year.
Award: Young Entrepreuneur of the Year
Winner: Patrick McKenna, DMi Partners, Inc.
A successful entrepreneur, Ivy Leaguer, community volunteer, family man and sought after speaker on business, marketing and e-commerce issues, Patrick McKenna, now 30, started DMi Partners in 2003, determined to change the landscape of digital marketing.
After earning a degree in public policy from Harvard, McKenna returned to Philadelphia to launch his unique ‘shared growth’ business model—for a performance marketing agency focused on getting paid for producing results, rather than for providing services. DMi builds and manages a company’s website, connecting clients with their target customers. The organization holds itself accountable for its clients’ bottom line by getting paid only when its efforts generate a customer who buys a product.
The company delivers dramatic results for clients across a wide range of industries including retail, telecom, and financial services. Companies that include J.G. Wentworth, Tasty Baking, and Mitchell & Ness—which grew its gross revenue by 76% within the first 4 months. As for DMi’s own success, it produced revenue increases of 112% in two recent years and doubled its staff to 42 employees.
Market innovator McKenna is steeped in technological innovation, social awareness and environmental conservation. He has long promoted a green workplace and encourages his employees to become active in the community through programs such as the Muscular Dystrophy Association, Martin Luther King Jr. Day of Service, and the YouthBuild Philadelphia Charter School.
His sharp, humorous and current observations on digital marketing, non-traditional advertising, performance campaigns, entrepreneurialism, web analytics, and more have been featured in Entrepreneur magazine, eCommerce Times, Advertising Week and other publications.
His company’s efforts on behalf of its clients to drive brand recognition, bottom-line profitability and long-term growth have secured it awards, growth, employee stability, and two new divisions in Florida and California.