Submitted by Nicole Newman, President & CEO, Newman Networks
Thank you so much for Building Brands Without Breaking the Bank Workshop. Jack Asher, Bruce Lev and Michael Holahan educated my business on best practices to grow my company without breaking the bank. Jack from Asher’s Chocolates cross promotes his products with Michael from PA General Store. This is an idea I truly support throughout the DiversePhilly Network. Michael talked about the importance of staying true to your mission and not trying to copy someone else’s product while Bruce from LevLane said the mantra I will continue to use in my network “Brand from the inside out.”
“Brand from the Inside Out” allows your business to look for partners with a consistent message that can help support and build the brand (see Asher’s Chocolates and PA General Store above). “Brand from the inside out” allows the company to focus on the mission and get the employees involve in supporting the mission and using the mission as the Brand. My most enjoyable moment was the lively discussion about social networking. Michael’s quote “Marketing is social and social is marketing” will be a phrase you hear from Nicole Newman and Newman Networks. Thanks Michael and I will be sure to give you credit on my www.linkedin.com, www.diversephilly.com and www.facebook.com profiles!
