We’re profiling one of the 11 honorees at the 25th Annual Excellence Awards: Honoring the Region’s Small Businesses every day leading up to the event on November 1. It’s important to recognize our region’s most successful small businesses for their innovation, diversity, perseverance and entrepreneurial spirit as they are the backbone of the Greater Philadelphia community. Today’s featured winner is The Borden Agency.
Award: Emerging Business of the Year
Company: The Borden Agency
Recipient: Larry Borden, CEO
Learn It. Plan It. Do It. Evolve It. That’s the four-step approach The Borden Agency uses to develop a mobile marketing program for each of its clients.
Over the past few years, The Borden Agency has blown up into a national mobile marketing and consulting agency, which means they can handle a full mobile marketing program from start to finish, or just advise and/or take on individual components (it’s the only agency that’s both).
The staff of 20 does it all, from hiring street teams to promote a new Dunkin’ Donuts’ product to creating an enormous traveling beauty pavilion for Avon Products. Affixing Rexy, a 20 foot T-rex, atop a trailer for a cross-country trek to promote the DVD release of “Night At The Museum,” recently netted Twentieth Century Fox an impressive one billion unpaid media impressions and contributed significantly to first week sales of 6 million DVD’s.
The Borden Agency operates across the United States, Canada, and soon internationally. Their impressive client list includes many Fortune 1000 companies including Avon Products Inc.; AT&T; Twentieth Century Fox; Charming Shoppes, Inc.; The Children’s Place; DeBeers; GE; Graco Baby Products; Mountain Dew; Sunny Delight; Milwaukee Electric Tool; RIM (Blackberry); and Warnaco.
These guys are the bomb! I’ve worked for them on a number of national promos and I can’t say enough nice things about them!
The work they do is amazing! And they are in our own backyard.
I worked with them on the BlackBerry tour. They got it up and running in less than a month and we had flawless execution and creative ideas that moved the needle for our market share. I highly recommend them!