The Current and Future State of Account-Based Marketing (ABM)

by Mr. Bernie Clark of Philadelphia American Marketing Association

Posted to Event on 10/25/2017 at 12:33 PM

Join the American Marketing Association on November 16 for the latest installment of our widely acclaimed Marketing Leadership Series:

In B2B circles, ABM is quickly evolving from a trendy catch-phrase to a generally accepted best practice, and smart and savvy marketers are jumping on the bandwagon in droves. What’s driving the revolution? Undeniable improvement in every business metric that matters, including pipeline velocity, close rates, deal size, customer lifetime value, and of course, return on investment.

Peter Isaacson, CMO of Demandbase and Patrice Greene, President of Inverta, will provide actionable insight on how the biggest challenges facing B2B marketers are being conquered through the application of ABM best practices – with perspectives and recommendations applicable at every stage of ABM maturity.


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