Hanson Design was asked by Graphisoft, the leader in Building Information Modeling (BIM), to promote their free one-hour webinar, "THE OPEN COLLABORATION WEBCAST". Hanson created an online ad campaign that focused on getting architects, engineers, and contractors to sign up for the webcast. Along with PPC, banner ads and targeted e-mail, Hanson used social media tactics to increase reach to over 300,000 people.
Related Link: Click to View
Related File: Click to View