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Philadelphia American Marketing Association

Contact Information

Business Information

  • Established in 1931
  • Non Profit view similiar »
  • Located in Montgomery County
  • 50 Full-Time Employees
  • Under $1 Mil in Annual Revenue

Business Description

As we head into our 85th anniversary year, Philly AMA is proud to be one of the American Marketing Association’s founding local chapters, continuing to bring together our region’s marketing professionals through innovative content, education, and events.

Our chapter is the most comprehensive marketing association in the Greater Delaware Valley, offering access to:

•High-quality educational programs
•Hot marketing topics and best practices delivered to your inbox
•Unique, fun, and lively networking opportunities
•Support and encouragement from the Philly AMA community of over 500 marketers strong

Member Details

  • Member Since 2008

Most Recent Bulletin Board Posts

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2017 State of Marketing Address w/ AMA CEO Russ Klein

Posted to Event by Mr. Bernie Clark of Philadelphia American Marketing Association at 2:49 PM

***Chamber members enjoy a $10 discount with promo code PHLCHAMBER*** Join us for an evening of insightful discussion and networking with featured guest Russ Klein, the American Marketing Association’s Chief Executive Officer, who will present a 2017 State of Marketing Address and share his outlook for the industry as well as what it will take to be a successful marketer in the years ahead.

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AMA Super Bowl Smackdown

Posted to Event by Mr. Bernie Clark of Philadelphia American Marketing Association at 8:38 AM

The American Marketing Association (AMA) is huddling up with some of our region’s top marketing experts who will pin product category commercials against one another and conduct a lively debate on their effectiveness. Do they effectively build brands, and are they a good marketing investment? Which brands scored big, and which flopped? The interactive discussion and networking social hour allows for audience engagement and voting - so come and share your own opinion as well!

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Ethnography in Marketing and How It's Used to Improve Brands

Posted to Event by Ms. Susan Dykas of Philadelphia American Marketing Association at 3:15 PM

The Philadelphia Chapter of the American Marketing Association invites marketers to a luncheon event on the use of Ethnography to achieve measurable success in product marketing.

For nearly a decade, some of the biggest brands have taken the inside track to market dominance. The work of scouting that path is done by Ethnographers and their role in product design is increasing.

Learn from experts in the field about how ethnography can help shape brand differentiation and positioning, user experience and brand management.

Speakers will share their unique insights via case studies in which ethnographic insights drove product or brand innovation. Many of the tactics being presented can be used by smaller companies to generate essential product planning, packaging and marketing insight that will differentiate their products and aid in gaining market share.

To learn more, visit http://www.amaphilly.org, call 267-287-8497 or email info@amaphilly.org.

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