The Philadelphia Chapter of the American Marketing Association invites marketers to a luncheon event on the use of Ethnography to achieve measurable success in product marketing.
For nearly a decade, some of the biggest brands have taken the inside track to market dominance. The work of scouting that path is done by Ethnographers and their role in product design is increasing.
Learn from experts in the field about how ethnography can help shape brand differentiation and positioning, user experience and brand management.
Speakers will share their unique insights via case studies in which ethnographic insights drove product or brand innovation. Many of the tactics being presented can be used by smaller companies to generate essential product planning, packaging and marketing insight that will differentiate their products and aid in gaining market share.
To learn more, visit http://www.amaphilly.org, call 267-287-8497 or email email@example.com.
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