Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?
Find out from Jonah Berger
, Wharton professor & author of Contagious: Why Things Catch On,
who has become one of the world’s foremost experts on what goes viral and why. It’s easy to find examples of products or ideas that have spread and become popular, but as he writes, “It’s much harder to actually get something to catch on. Even with all the money poured into marketing and advertising, few products become popular.” His new book tries to answer why some products, ideas, and behaviors succeed when others fail.
*All tickets include a copy of Berger’s book
Read about aticles featuring Berger & Contagious in USA Today, FastCompany & Forbes:
'Contagious' Explains Secret Behind Infectious Content - USA Today
Why Ideas and Products Become Contagious: The Jonah Berger Formula - Fast Company
The Secret Behind Why Things Catch On - Forbes
for a registration form to pay by check.
Drop your business card at the event for a live raffle drawing for a chance to win:
• 1 Full Golf Membership- 1 year for use at both Applecross Country Club and Talamore Country Club
• 1 Dream Golf Vacation to Talamore Country Club in Pinehurst, NC (2 nights lodging, 3 rounds of golf) (Travel Not included)
For more information on Small Business Week
, visit: www.greaterphilachamber.com/smallbizwk
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