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Friday, August 25, 2017

How to Use Consumer Research and Digital Technology to Grow Your Revenue

Posted to Event by Mr. Bernie Clark of Philadelphia American Marketing Association at 12:38 PM

AMA Philadelphia is hosting Paul Koulogeorge, VP of Marketing, Advertising and PR at the Goddard School at our next Marketing Leadership Series event.

Customers today expect more personalized and customized experiences from brands. By personalizing your marketing materials to ensure each consumer is receiving the message that matters most to them, you can increase your ROI and develop stronger relationships with your target audience.

Learn more about new digital tools and techniques for segmentation and market analysis can help you tease-out key messaging that will resonate with different target audiences.


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Tuesday, August 08, 2017

Marketing Mix @ 6

Posted to Event by Mr. Bernie Clark of Philadelphia American Marketing Association at 9:15 PM

Join the regions top marketers for outdoor drinks and networking overlooking the Delaware!

AMA Philadelphia is kicking off the 2017-18 board year with a new networking happy hour series called "Marketing Mix @ 6".

Network with marketing professionals in your area and hear what AMA Philadelphia has planned for the upcoming year.

Our nearly 500 members and broader network of over 5,000 come from both B2B and B2C, representing products, technologies and services, with a solid core in mid-market and involvement from virtually every key industry in the region.


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Tuesday, June 20, 2017

AMA Executive Circle Breakfast Series

Posted to Event by Mr. Bernie Clark of Philadelphia American Marketing Association at 12:21 PM

AMA Philadelphia hosts private breakfast meetings exclusively for Executive Circle members and special guests. These events consist of our region’s top marketers and CMOs, and sell-out quickly with limited seating.

The program begins with a continental breakfast and networking, and transitions to a candid, roundtable discussion of key marketing trends and topics that impact our organizations today and into the future (topics rotate at each meeting). We do not permit commercial pitches during the meeting, and ask that any perspectives or challenges shared with the group remain confidential.

To learn more about membership in AMA Executive Circle, please visit https://amaphiladelphia.com/executive-circle/.


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Tuesday, May 16, 2017

AMA Marketing Leadership Series — Featuring National Geographic

Posted to Event by Mr. Bernie Clark of Philadelphia American Marketing Association at 12:26 PM

Chamber members can take advantage of a $10 discount with the guest discount code "PHLCHAMBER".

Featuring Dawn Rodney, Senior Vice President, Marketing and Brand at Nat Geo, presenting:

"Pushing the Boundaries of Your Brand"
A powerful story of connecting with your core values and brand vision. Bold marketing functions earn a position of respect in the organization when they demonstrate contribution to profitable growth.

Dawn Rodney will take us through the journey of rebranding National Geographic — what, why, and how – that provides insights into how National Geographic is pushing the boundaries of its 129-year legacy and harnessing the power of science, exploration and storytelling to change the world.


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Saturday, March 04, 2017

2017 State of Marketing Address w/ AMA CEO Russ Klein

Posted to Event by Mr. Bernie Clark of Philadelphia American Marketing Association at 2:49 PM

***Chamber members enjoy a $10 discount with promo code PHLCHAMBER*** Join us for an evening of insightful discussion and networking with featured guest Russ Klein, the American Marketing Association’s Chief Executive Officer, who will present a 2017 State of Marketing Address and share his outlook for the industry as well as what it will take to be a successful marketer in the years ahead.

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Thursday, February 02, 2017

AMA Super Bowl Smackdown

Posted to Event by Mr. Bernie Clark of Philadelphia American Marketing Association at 8:38 AM

The American Marketing Association (AMA) is huddling up with some of our region’s top marketing experts who will pin product category commercials against one another and conduct a lively debate on their effectiveness. Do they effectively build brands, and are they a good marketing investment? Which brands scored big, and which flopped? The interactive discussion and networking social hour allows for audience engagement and voting - so come and share your own opinion as well!

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Thursday, June 09, 2011

Ethnography in Marketing and How It's Used to Improve Brands

Posted to Event by Ms. Susan Dykas of at 3:15 PM

The Philadelphia Chapter of the American Marketing Association invites marketers to a luncheon event on the use of Ethnography to achieve measurable success in product marketing.

For nearly a decade, some of the biggest brands have taken the inside track to market dominance. The work of scouting that path is done by Ethnographers and their role in product design is increasing.

Learn from experts in the field about how ethnography can help shape brand differentiation and positioning, user experience and brand management.

Speakers will share their unique insights via case studies in which ethnographic insights drove product or brand innovation. Many of the tactics being presented can be used by smaller companies to generate essential product planning, packaging and marketing insight that will differentiate their products and aid in gaining market share.

To learn more, visit http://www.amaphilly.org, call 267-287-8497 or email info@amaphilly.org.


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Wednesday, June 01, 2011

Permission Marketing Discussion for Pharmaceutical/Life Sciences Marketers

Posted to Event by Ms. Susan Dykas of at 4:02 PM

The Philadelphia Chapter of the American Marketing Association invites marketers in the pharmaceutical and life sciences fields to a discussion on permission marketing, June 14th, 6:00 p.m. – 8:00 p.m. at ACE Conference Center, 800 Ridge Pike, Lafayette Hill, Pa.

The program will review the baseline for permission marketing that has been the norm within life sciences and healthcare marketing. The session will also introduce ways the industry's top marketers are bucking the norm to transcend permission-marketing into a true dynamic that empowers the patient and caregiver and achieves greater product penetration and retention.

Attendees are asked to RSVP by visiting http://www.amaphilly.org, calling 267-287-8497 or emailing info@amaphilly.org.

The registration fee is $35 for association members and $50 for non-members and the fee includes dinner.


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Tuesday, May 17, 2011

Local Marketing Assoc Hosts Spring Mixer

Posted to Event by Ms. Susan Dykas of at 11:08 AM

The Philadelphia Chapter of the American Marketing Association is hosting a spring Member Mixer on May 25, 6:00 p.m. – 8:00 p.m. at Public House, 2 Logan Square in Philadelphia.

The event is designed to give current and prospective PAMA members a chance to meet the chapter’s board of directors and volunteers as well as provide an overview of the chapter’s benefits and opportunities.

Those interested in attending can RSVP by visiting http://www.amaphilly.org, calling 267-287-8497 or emailing info@amaphilly.org. The registration fee is $15 for association members and nonmembers and $10 for students.

Local marketers are encouraged to attend this event. Attendees will learn how PAMA can help them enhance their skills and insights as well as expand their professional network by connecting with peers across the region.


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Thursday, April 14, 2011

Joint Networking and Wine Tasting Event

Posted to Event by Ms. Susan Dykas of at 3:46 PM

The Philadelphia Chapter of the American Marketing Association (PAMA), along with the Philadelphia Direct Marketing Association (PDMA), Marketing Executives Networking Group (MENG), Sales and Marketing Professional Association (SMEI) of central Pennsylvania and SMEI of Philadelphia, will co-host a joint networking and wine tasting event on Thursday, May 5, 6:00 p.m. to 9:00 p.m., at the Joseph Ambler Inn in North Wales.

Register by visiting http://www.amaphilly.org, calling 267-287-8497 or emailing info@amaphilly.org. The fee is $55 for association members and $65 for non-members.

During the event, attendees will learn how to establish connections using proven and successful relationship building best practices. The event will also give attendees the opportunity to mix and mingle with a variety of marketing professionals during three networking sessions. Each session will be paired with wine tasting presented by the Joseph Ambler Inn’s expert sommelier.

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Monday, March 21, 2011

American Marketing Association Offers Marketing Planning Boot Camp

Posted to Event by Ms. Susan Dykas of at 2:29 PM

PAMA is announcing a Marketing Planning Boot Camp that will provide the foundation for creating dynamic marketing plans.

The program, produced by the American Marketing Association (AMA), will be led by Greg W. Marshall, a professor at the Crummer Graduate School of Business at Rollins College.

The Boot Camp will be held on April 5 and 6 at DeVry University, 1140 Virginia Drive in Fort Washington, PA.

Attendees will work in a small group setting to create a marketing plan for a specific case study company and then present highlights of their plan to the class.

Takeaways from the event will include how to effectively create and apply situation and competitor analysis, how to segment, target and position marketing strategies and how to use metrics to monitor plan success.

Registration can be completed online, or by calling 267-287-8497 or emailing info@amaphilly.org.

The fee for AMA members is $700, and $860 for non-members.

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Friday, February 25, 2011

Local Marketing Association to Hold Patient-Centric Marketing Panel Discussion for Pharma/Life Sciences Marketers

Posted to Event by Ms. Susan Dykas of at 12:03 PM

The Phila Chapter of the American Marketing Association invites marketers in the pharmaceutical and life sciences fields to an expert panel discussion on “Patient-Centric Marketing,” March 10th, 6:00 p.m. to 8:00 p.m., Saint Joseph’s University, 5600 City Line Avenue, Philadelphia.

The program will examine how pharmaceutical companies and healthcare organizations are earning, establishing and maintaining relationships directly with patients.

Register online, call 267-287-8497 or email info@amaphilly.org. The fee is $45 for AMA members/ $55 for non-members.

Topics of discussion will include: shifts in the regulatory environment and their impact on the methods used to segment, engage, support and maintain the loyalty of patients as well as the redefinition of marketing relationships with patients.

Attendees will learn about patient-centric marketing and its goals and the elements of an effective campaign.


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Local Marketing Association Hosts “Certificate in Marketing Excellence” Program with Saint Joseph’s University

Posted to Event by Ms. Susan Dykas of at 11:56 AM

The Phila Chapter of the American Marketing Association will be hosting the next session of the new “Certificate in Marketing Excellence” program on March 4.

Session 5, titled “Promotions and Marketing Communications,” will address how to set clear communication objectives to engage your target customer using traditional and new media.

This six-session program series is in cooperation with Saint Joseph’s University and it offers area marketers in-depth, hands-on sessions for mastering the components that go into effective strategic planning.

Registrants of this event will be allowed to attend the other sessions of the series next year.

Attendees can attend each session a la carte or pay a discounted price for the full program.

The fee is $175/ session for(AMA) members/SJU alum; $225 for non-members/non-alum. The full program cost is $825 for AMA members/SJU alum; $975 for non-member/non-alum.

Register online, call 267-287-8497 or email info@amaphilly.org.

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Local Marketing Association Hosts Team Tylenol Branding and Positioning Program

Posted to Event by Ms. Susan Dykas of at 11:06 AM

The Philadelphia Chapter of the American Marketing Association (PAMA) is hosting a must-attend event for marketers looking to learn from the success of Tylenol’s Rapid Release Gels, one of the top-selling products in the storied history of Tylenol-brand products.

March 15, 12:00 p.m. to 1:30 p.m., Maggiano's, 1201 Filbert Street, Phila.

Register online, call 267-287-8497 or email info@amaphilly.org. $45 for AMA members/ $55 for non-members.

Johnson & Johnson/ McNeil Consumer Healthcare formed a strategic partnership with NASCAR to reach a core audience for the Tylenol brand and drive home the benefits of this new, fast-acting product. The partnership contributed to the success of the drug and resulted in record-setting revenues.

Patrick Conroy, brand manager at J& J, will lead the session. Conroy spearheads the Splenda brand in the U.S., driving new markets for this multi-purpose sweetener and sugar substitute.


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Friday, January 28, 2011

American Marketing Association Offers Marketing ROI Boot Camp with Jim Lenskold

Posted to Event by Mrs. Connie Bernard of at 11:38 AM

The Philadelphia Chapter of the American Marketing Association is announcing the return of the popular Marketing ROI Boot Camp.

February 22nd and 23rd at DeVry University, 1140 Virginia Drive in Fort Washington, PA.

Register at http://www.amaphilly.org. The fee is $700 for AMA members; $860 for non-members.

The program, produced by the American Marketing Association (AMA), will be led by Jim Lenskold, a best-selling author and expert in measuring and improving the Return On Investment in Marketing programs. Attendees will learn concepts for measurements, ROI analyses, and campaign decision support that improve the performance of marketing programs.

The course guides those new to marketing measurement through a practical approach for getting critical insights from tracking, pre-post analyses, and market testing.

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Professional Marketing Group Hosts “Certificate in Marketing Excellence” Program with Saint Joseph’s University

Posted to Event by Mrs. Connie Bernard of at 11:28 AM

The Philadelphia Chapter of the American Marketing Association will be hosting the next session of the new “Certificate in Marketing Excellence” program on February 11.

Session 4, titled “Distribution and Channel Management,” will concentrate on the importance of marketing channels, sourcing and logistics in today’s business environment.

The Certificate in Marketing Excellence Program has been developed into a series of six sessions in cooperation with The Haub School of Business at Saint Joseph’s University (SJU). Visit http://www.amaphilly.org to learn more about the full program.

The registration fee is $175 for each session for American Marketing Association (AMA) members and SJU alumni and $225 for non-members/non-alumni.

Register online at http://www.amaphilly.org, call 267-287-8497 or email info@amaphilly.org.

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Tuesday, January 25, 2011

Local Marketing Association Hosts Super Bowl Smackdown Event

Posted to Event by Mrs. Connie Bernard of at 1:08 PM

The Philadelphia Chapter of the American Marketing Association (PAMA) – a professional association for marketers, educators and students across the tri-state region of the Delaware Valley – is pleased to announce the return of the popular Super Bowl Smackdown event.

PAMA has huddled up some of the region’s top advertising and marketing experts who will discuss their favorite Super Bowl commercials and offer further review on effective brand building.

The event will be held on February 10, from 6:00 p.m. to 8:00 p.m. at Dave & Buster's, 325 N. Columbus Blvd. in Philadelphia, PA.

PAMA and the expert panel will discuss the game within the game, the global audience and the winners and losers in their critical assessment of this year’s Super Bowl commercials.

Advanced registration is required by February 4, and can be completed by visiting http://www.amaphilly.org. The registration fee is $45 for AMA members and $55 for non-members.

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Tuesday, May 05, 2009

Pharmaceutical Marketing Within Today's Social Media Culture –

Posted to Event by Ms. Dawn Pelon of at 9:42 AM

The Philadelphia Chapter of the American Marketing Association
(PAMA) Pharmaceutical-Biotechnology Special Interest Group
(Pharma SIG)

When: Wednesday, May 20th, 6:00 – 8:30 PM

Agenda: 6:00 – 6:30 Registration and Networking
6:30 - 7:00 Pharma/Biotech SIG Introductions
7:00 – 8:30 Panel Discussion with Q&A

Where: The Campus of Saint Joseph’s University
Mandeville Hall Teletorium
5600 City Avenue
Philadelphia, Pennsylvania 19131-1395
Phone: (215) 477-1667
Email: pama@association-cba.org
Cost: $30 AMA members / $40 non-AMA members*


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